Reaching out to Businesses for you

Opinion Search has built an impressive executive interviewing practice because we know that it takes a different approach to connect with business leaders. We have considerable survey research experience among business and public sector opinion leaders, information technology decision-makers, CEOs, CFOs, lawyers and physicians. Our team of senior interviewers has extensive training, preparing them to handle added confidentiality, “gatekeepers” and timing concerns experienced when dealing with executive-level survey participants.

Start Special

We start with a special interviewer – someone with experience surveying general business respondents who has demonstrated professionalism, a keen business sense and interest in the industry. Then we make sure that they are fluent in the terminology and concepts of the survey and of the respondent category they are interviewing: for each project, briefing materials are created that describe the project and the issues being discussed. A more in-depth training is conducted dealing with industry jargon, probing and clarifying potential responses, as well as detailed information on respondent qualification in terms of not just titles but areas of responsibility and experience. Additionally, the project team participates in role playing exercises in preparation for interviewing.

The Team

The team working on executive projects is a small, cohesive group who work together, fielding the project efficiently. Opinion Search often uses client-approved introductory letters to work with the gatekeepers to book appointments with the executive respondents. Toll free numbers are used to make it easier for potential respondents to complete the survey by contacting us. And we have the experience to let our clients know the incentive triggers for various respondent categories – what will encourage participation (incentives, charity donations, industry-related highlight report, revelation of research sponsor or rewards points) and what will deter them.

Industry Leader

Executive business surveys are a good example of the prime reason for conducting multi-methodology research – namely telephone and online combined. Offering respondents the option of completing the survey by phone or online, either during regular or off-hours, provides the respondent with added flexibility. It shows how much we value their opinions and participation and provides ample means for them to complete the questionnaire. And Opinion Search offers our clients this convenience. The result is Opinion Search continues to be an industry leader in B2B interviewing with an interviewing practice designed to maximize response and participation among key business respondents producing the highest quality data in the industry.