If you're looking for feedback on how your customers perceive your call center service or need to ask a few very sensitive questions after a CATI survey, IVR is the tool to meet your needs:

• Call center agents can transfer business and consumer customers to a customized IVR survey to ensure your clients are getting the service you expect
• A brief survey will ensure you're resolving issues before they become a problem
• If your customer is not satisfied, ask if they'd like to request a follow-up contact
• All clients can be asked if they want to participate or just a random selection - it's your choice
• For sensitive questions telephone survey participants can be asked if they would prefer to answer the questions on IVR instead of with the interviewer - this ensures their comfort and confidentiality